MINIMELI pocket-sized makeup charms clipped on denim MINIMELI

MINIMELI / Brand Story

About Us

Pocket sized makeup
made to be seen

MINIMELI is a “playful beauty” brand under Bayin Group, created for Gen Z.
Grounded in Pragmatism × Playful Creativity × Self Expression,
we turn makeup into a wearable accessory you can clip on your bag, keychain or phone.
From commute to parties, from selfies to vlogs, every MINIMELI product is a mini mood script,
helping young people effortlessly post their true colors.

Cruelty-Free Beauty · Playful By Design · Made For Post Your Color

Built to be seen in your world

Playful is
the starting point

MINIMELI model with lavender compact Two MINIMELI models with Super Lock foundation MINIMELI charm lip tints and keychains MINIMELI model holding Super Lock tube

MINIMELI is for the ones who don’t mind being seen — muted on the outside, electric on the inside.
Clip it on, let it show, and let your skin, your shade and your color speak for you.
You don’t need a stage — just a camera, a vibe, and the confidence to be seen.

Product Philosophy

Three
Playful
Rules

01

Easy to Use:
One Swipe No Stress

Lightweight, blendable formulas with zero technique barrier, perfect for everyday routines.
Shades are tested across different skin tones and lighting to stay friendly and forgiving.

02

Easy on the Eyes:
Designed in Detail Never Overdone

Colors can be bright or highly saturated, but we keep them in the “wearable” zone — never muddy, never tacky.
From school to office to late-night hangs, they blend naturally into your full look.

03

Easy to Post:
Built for the Camera

Shapes, color-blocking, logos and tiny illustrations are all designed with phone cameras in mind.
On your desk, in your hand, or hanging from your bag — every angle is a ready-to-post moment.

MINIMELI charm hanging on a pink car door

We believe there is no single standard for a “good” look.
Some days you keep it soft, some days you go bold; sometimes it’s just a swipe of tint,
sometimes it’s a full mood look.

MINIMELI turns these moments into tiny props you can carry with you.
When you pull it out of your bag or press your lips for the camera,
people don’t just see a color — they see who you choose to be today.

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